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Host: bring an IRL night to your space
- A regular IRL night on a quieter night of the week
- A one-off takeover or an outdoor-day tie-in
- Co-create an event built around your space, made together
Bringing Oxford to East Oxford.
More reasons for people from across the city to come to Cowley Road, St Clement's, Iffley Road and the streets around them, with local businesses at the centre of it.
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140+IRL-wide: events since April 2025
7,400+IRL-wide: people on our channels
£400k+IRL-wide: revenue for partner venues, vendors, suppliers and traders
450+IRL-wide: attendees at our biggest day out
These figures cover all of IRL across Oxford, not East Oxford alone.
- Cowley Road
- St Clement's
- Iffley Road
- Manzil Way Gardens
- South Park
Local businesses need people through the door. We bring people together, and we bring them to East Oxford.
We can't change transport policy. What we can do is give people good reasons to visit, stay longer, find new places and come back, and put your business in front of them while they're here.
How it works.
From our community to your counter.
We bring the crowd
7,400+ people on our channels, from weekly socials and singles nights to student events and big outdoor days.
They come to East Oxford
Food, music, dance and market days worth crossing the city for.
They find your business
A chance to meet new people on the day, through offers at your counter and the businesses they discover.
Ways to get involved.
Every business is different. Tell us what might work and we'll start the conversation.
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Trade: meet the crowd
- A stall or trading pitch at events we bring to the area
- Sell food, drink, products or services on the day
- Tell us which events you'd like to trade at.
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Sponsor and promote
- Sponsor one event or a run of events
- Contribute kit, AV or prizes
- Offer attendees a deal, with a feature in the event guide and on our channels
What we'd like to bring to East Oxford.
In the worksWITH LOCAL SUPPORT
This programme is being developed with local support. Nothing is dated or confirmed: what happens depends on local businesses wanting it too. Tell us which ideas would work for you, and help shape them.
Winter markets and festive days
A seasonal day of stalls, food and music for the high street.
- Trade: take a stall or pitch
- Host: join in with your own space
- Sponsor: back the day
Freshers fairs
A way for students new to the city to meet local businesses.
- Offers: a student offer for attendees
- Sponsor: support the fair
- Trade: a stall to introduce yourself
Food, music and market days
Street food, live music and independent traders together.
- Trade: sell food, drink or products
- Contribute: kit, AV or prizes
- Host: a tie-in at your venue
Street parties
A neighbourhood celebration with people out in the road.
- Co-create: shape the day with us
- Sponsor: back one or a run of events
- Contribute: prizes or kit
Dance and culture nights
Evenings of dance, music and local culture.
- Host: a regular night or takeover at your venue
- Co-create: build a night around your space
- Offers: a feature in the event guide
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One venue, one day, a full house.
A past IRL takeover of a partner venue: live music inside, DJs outside, afternoon into the night. It is historical evidence of what we do, not a forthcoming East Oxford event.
£7,000+taken over the bar and grill
£500off the grill
IRL filled the place from open to close. Live music inside, DJs out back, and one of our best days at the bar all summer. We just kept serving.Venue partner
Start a conversation.
You don't need a finished proposal. Tell us about your business and what might work.